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Earlier named PT Radio Telepon Indonesia (Ratelindo), in 1994 the company pioneered fixed-wireless telecommunication services in Indonesia, and in 2003 the company changed its name to PT Bakrie Telecom. In subsequent technological developments, PT Bakrie Telecom launched Esia in late 2003 by utilizing CDMA 2000 - 1x technology. The company positioned the brand as the telecommunication service for the common people by offering a "value for money" product and services, backed by "disruptive innovation" marketing strategies. In addition to operating in Jakarta, Bandung and numerous cities in West Java & Banten, the company has initiated preparations to expand its networks nationally. Simultaneously, it has also achieved exponential subscriber growth despite its relatively early stage of operations. In February 2006, PT Bakrie Telecom became publicly listed company at the Jakarta Stock Exchange. www.bakrietelecom.com
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